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Case study

A workshop that measures to the millimeter now has a site that does too.

Client
Ugat Joinery
Location
Marikina City
Industry
Bespoke kitchens and built-ins
Scope
6 pages + brand kit
Services
Branding and identity, Web design, WordPress development, SEO
The Ugat Joinery homepage on a desktop browser
The Ugat Joinery homepage on a phone

Visit the live site

The brief

Ugat makes kitchens, wardrobes and built-ins in solid timber for homes across Metro Manila. Their work sold itself in person, but online they looked like every flat-pack cabinet shop: a gallery, a phone number and "message us for a quote".

Homeowners comparing joiners wanted two things before they called: a sense of price, and proof that Ugat would handle a crooked condo wall better than a modular kit.

The idea

We built the brand on measurement. The dimension line from a shop drawing, a rule with end ticks and a real number like 5 200 mm, became the brand device, used once per section and always with a true measurement.

The homepage's signature section, "Wall to wall in four visits", pins on scroll and walks through Measure, Draw, Build and Fit while each photo wipes in and its dimension line draws. Price ranges sit right on the service tiles, which most competitors hide.

What we built

  • Home with the pinned four-visit process
  • Kitchens and Built-ins pages with price ranges
  • Projects with filters by room and timber
  • Studio page on the workshop and makers
  • Book a site visit form with the fee explained
  • Brand kit: logo, palette, type and the dimension line

By the numbers

  • 6pages plus a brand kit
  • 5.2 KBof CSS, gzipped
  • 8 / 10on our design review
  • 12weeks, shown as four visits

After launch we track site-visit bookings from the form, calls from the Google profile, and impressions for searches like "custom kitchen cabinets Marikina".

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